Category Archives: Market Your Personal Trainer Business

The online training business model

Your online training business model is a plan you will implement to ensure you generate revenue and profit over a sustainable period of time.

So, what is the major downfall of most online coaches? They provide exercise and nutrition programmes to individuals. Now though this might sound great, and like it is the right thing to do, it is essentially your face to face business model rather than your online model. Why would you offer a bespoke training plan online for less than you would in person? Read More

Where can your Personal Training qualification take you?

So, you’ve gained your Level 3 Personal Training qualification, what next?

Firstly, you have two main possibilities which are:

– Become your own boss and work independently

– Join a pre-existed gym chain

Let’s focus on you being your own boss first. Going into the industry determined to be your own boss and run your own business can be hard to begin, there’s no denying it! However, by having a lot of determination and the willingness to promote what makes you different from every other personal trainer, you shall quickly get the hang of it! Read More

Business Skills – The Marketing Mix

The fitness industry is an extremely compact and competitive industry, which is often trend based as consumers are looking for the best stylised equipment and different exercise modalities. Ultimately the fitness industry can be a brutal industry if you’re not prepared. So, you need to take you and your brand seriously and look to always be broadening your knowledge as trends come ‘in’ and ‘out’ ever so quickly, which could be a downfall if you’re not prepared!

In order to plan and develop your brand you need to create a marketing mix! This comes in the format of ‘The 4 Ps’ – Price, place, promotion and product!

1 – Price

Setting the right price is crucial, many people believe setting a low price is vital to ensuring purchases, however this isn’t fully true. Setting a price too low could result in you losing out from making a profit, and having a dangerously low price often creates a problem with trust. If you are under pricing a product it can create a perception of it not being that good or reliable. Read More

What are the best ways to get to know new clients?

Personal Trainers will gain new clients constantly, whether they’re friends of current or previous clients, or potentially they’re completely new to the gym environment. With this in mind, its vital to ensure you are able to talk to a range of people and make sure they feel comfortable in your presence.

Firstly, the greeting when meeting a new client is absolutely crucial. You have to fit the situation to the person, for example a younger individual may want it less formal and just to get started where as an older individual may expect a formal introduction and walk through. It is important to continue eye contact and ensure you are talking to them in the gym. Read More

In what ways may a consultation with a client have a positive effect on their achievement and behaviour?

The client consultation which happens even before any exercise has been done and is a huge factor as to how hard the client tries based on what they believe they can achieve.

In relation to the self-determination theory, often a handful of clients may be confident in their ability and know what results they want to see in a reasonable time frame. However, some clients may have no idea, they may have never even been into a gym before. This is where it’s down to the trainer to understand this and attempt to bring out the best in the client on their journey. Read More

What are ‘client touch points’?

When being a personal trainer, the first point of contact will depend how you market yourself. This could either be through word of mouth, social media, or reviews. It is important you make this aspect as exciting, easy to follow, and extremely accessible to all. Within the first touch point you need to explain what you’re about and your level of expertise to the possible clients. Read More

Bodypower 2018

Once again Velocity PT Academy are proud to announce that we will be attending Bodypower 2018!

This year’s Bodypower is expected to be the biggest indoor fitness expo in the world, with athletes, organisations and visitors coming from all over the world! This is Bodypower’s 10th anniversary, with over 100,000 visitors expected and a Vegas theme that should not be missed. The expo will entertain and motivate aspiring individuals trying to get in to the fitness industry. Read More

Websites for Personal Trainers

In any business its crucial to have a website and if you don’t have one, your simply not in the game.

Alarm bells can start ringing when a potential customer tries to find you online and can’t. Questions start to be asked such as “Is this business legitimate?” “Is this business reputable?” and “can I trust this company?”

You only get one chance at making a first impression so its vital to have a professional website that looks the part.

Your website is your digital salesman especially if you are a PT as you can include a massive selling point to potential clients such as before & after photos of successful transformations. Read More

Velocity PT Academy’s top 5 motivational quotes

We all love a good quote to get us motivated.

These quotes can motivate us in all different aspects of our lives and we can apply them to various situations we may find ourselves in.

Here are our top 5 motivational quotes in no particular order starting them off with who else, but Arnie?

“Strength does not come from winning. Your struggles develop your strengths.

When you go through hardships and decide not to surrender, that is strength”. Read More

Building an online reputation as a Personal Trainer

Its vital to be able to be seen online as a business.

You may have noticed if you have found yourself in a public place recently that everybody has their head buried in a smart phone.

Some people don’t even look up from their smart phone when there walking. The internet is a huge part of our day to day life, we are using it on the way to work, at work, on the way home, then at home. Read More