Category Archives: Market Your Personal Trainer Business

What are ‘client touch points’?

market .

When being a personal trainer, the first point of contact will depend how you market yourself. This could either be through word of mouth, social media, or reviews. It is important you make this aspect as exciting, easy to follow, and extremely accessible to all. Within the first touch point you need to explain what you’re about and your level of expertise to the possible clients. Read More

Bodypower 2018

Once again Velocity PT Academy are proud to announce that we will be attending Bodypower 2018!

This year’s Bodypower is expected to be the biggest indoor fitness expo in the world, with athletes, organisations and visitors coming from all over the world! This is Bodypower’s 10th anniversary, with over 100,000 visitors expected and a Vegas theme that should not be missed. The expo will entertain and motivate aspiring individuals trying to get in to the fitness industry. Read More

Websites for Personal Trainers

In any business its crucial to have a website and if you don’t have one, your simply not in the game.

Alarm bells can start ringing when a potential customer tries to find you online and can’t. Questions start to be asked such as “Is this business legitimate?” “Is this business reputable?” and “can I trust this company?”

You only get one chance at making a first impression so its vital to have a professional website that looks the part.

Your website is your digital salesman especially if you are a PT as you can include a massive selling point to potential clients such as before & after photos of successful transformations. Read More

Velocity PT Academy’s top 5 motivational quotes

We all love a good quote to get us motivated.

These quotes can motivate us in all different aspects of our lives and we can apply them to various situations we may find ourselves in.

Here are our top 5 motivational quotes in no particular order starting them off with who else, but Arnie?

“Strength does not come from winning. Your struggles develop your strengths.

When you go through hardships and decide not to surrender, that is strength”. Read More

Building an online reputation as a Personal Trainer

Its vital to be able to be seen online as a business.

You may have noticed if you have found yourself in a public place recently that everybody has their head buried in a smart phone.

Some people don’t even look up from their smart phone when there walking. The internet is a huge part of our day to day life, we are using it on the way to work, at work, on the way home, then at home. Read More

3 tips for a PT interview

We all know the route to becoming a PT can be a bit of a journey.

It’s a bit like being released from the army. You are learning and regimented with your study/training then when you leave you’re suddenly on your own and think, ‘what the hell do I do now?’.

Most freshly qualified PT’s will go down the route of working in a gym as it offers the opportunity of having all your future potential clients all under one roof, and all the equipment you will ever need. Read More

How To Increase PT Sales – Our Top tips

As a PT you’re predominantly self employed, and responsible for bringing home your own bacon.

The fitness industry is very competitive so you need to find as many ways you can make an impact and get more clients.

Here we look at some useful tips to help.

Work the floor

One of the best way to get more clients is to actively approach them in the gym and show a genuine interest in them.

Plenty of times in gyms you see a PT just stood there expecting people to just come over to them and get signed up just cos they have ‘PT’ on the back of their top!  This does not happen and people will not approach you. Read More

The benefits of having a website as a PT

In the last decade we have seen a huge change in the way we interact and do business.

We have seen a massive increase in the use of the internet and also the amount of people who now use smartphones and tablets with 60% of all searches now done on smartphones.

An effective on-line presence is essential to succeed in the market place as 80% of us go on-line for any kind of information.

The base of your on-line presence and also your digital salesman is your website and this can offer limitless opportunities for your business. Read More

The dying art of a client consultation

How do you feel when consulting with another professional and it seems like they’re just working down a checklist?

This happens too often during an initial consultation between client and trainer. In doing so, many important objectives can be overlooked that would otherwise set the client/trainer relationship up for immediate and long lasting success.

To conduct a proper initial consultation, certain key objectives should be addressed, but in a way that feels like a genuine conversation.

Here we look at some important factors in an initial client consultation Read More

Ideas for promoting client adherence

You have a new client, which is brilliant. However you now need to keep the client interested in training and achieving their goals.

This can prove more difficult than it sounds. So we have come up with some ideas for you to help your clients keep focused in achieving their goals.

Rewards or incentives – Instructors and organisations use these to help develop and strengthen a client’s motivation and adherence. This method of positive reinforcement lets the client and members know that their efforts have been noted and rewarded, when they achieve a set target or goal. It could be something as simple as a t-shirt or a water bottle, but the fact that their effort has been rewarded is a strong motivator. Read More